20–50 variants per offer
Feed in one product and offer; reelwave scripts, shoots and edits dozens of native ad variants automatically — no reshoots, no creative team.
Performance Creative Engine for SMB marketers
Ads that win, not videos that exist.
Feed reelwave your product and offer. It generates 20–50 native video ad variants for Meta and TikTok, ranks them against real performance, and automatically kills the losers — so your budget only ever runs on what actually converts.
- 20–50
- Native ad variants per offer
- 2 platforms
- Meta and TikTok, natively
- Auto-kill
- Losers paused before they burn spend
Variant 07 of 50
“Stop guessing which ad wins.”
Variant 07Meta
WinnerVariant 22TikTok
TestingVariant 14Meta
KilledSample brands shaping the beta
Solstice SkincareLoop AudioMarlow Cold BrewFenwick OutdoorBright Path FitnessNettle & SageKindred CollectiveSolstice SkincareLoop AudioMarlow Cold BrewFenwick OutdoorBright Path FitnessNettle & SageKindred Collective
How it works
Four steps. No editing timeline in sight.
You wrote the offer this morning. The winning ad is live before your competitor finishes storyboarding one video.
- 01
Feed in your offer
Add your product, offer and a link to your store or landing page. reelwave reads the pitch, price and audience in one pass.
- 02
AI generates the variants
It writes 20–50 native ad scripts and hooks, then cuts each into a scroll-stopping vertical video with your brand kit applied.
- 03
Ranks against real performance
Every variant runs against your Meta and TikTok ad accounts. reelwave tracks CTR, hook rate and cost per result to see what's actually winning.
- 04
Auto-kills the losers
Underperforming variants are paused automatically so spend never sits on losers. Winners keep running and feed the next batch.
Features
A Performance Creative Engine, not a video editor.
We dropped “video for everyone” on purpose. reelwave does one job: turn one offer into the ad variants that win, and cut the ones that don’t.
Native to Meta & TikTok
Every export is cut and captioned to platform spec — vertical, sound-on, feed-native — not a repurposed template that reads like an ad.
Ranked by real performance
reelwave syncs to your ad accounts and ranks every variant by CTR, hook rate and cost per result — not guesses or vibes.
Auto-kill underperformers
Losing variants are paused automatically before they burn spend. Your budget only ever runs on what's proven to work.
Multi-brand & client workspaces
Manage every brand or client account from one place, each with its own kit, variants and performance reports.
Reporting synced to ad spend
Performance reporting ties every variant back to real spend and results, so you always know what to scale and what to cut.
Sample output
One offer. Dozens of variants. Real winners.
Example variants generated from a single product brief — ranked against real ad performance. Sample brands shown for illustration.
MetaWinner
“The serum my dermatologist actually recommends”
Solstice Skincare
Native Meta ad variant
TikTokWinner
“40 hours of battery, zero excuses”
Loop Audio
Native TikTok ad variant
MetaTesting
“Your coffee subscription paid for itself”
Marlow Cold Brew
Native Meta ad variant
TikTokKilled
“This pack survived three overlanding trips”
Fenwick Outdoor
Native TikTok ad variant
Positioning
Creative tools stop where performance starts.
Editing and organising tools are brilliant at storing creative you already made. None of them generate the variants, rank them against your real ad numbers, and kill the losers for you. That gap is the whole product.
| Capability | reelwave | Motion | Foreplay | AdCreative.ai |
|---|---|---|---|---|
| Generates 20–50 native ad variants from one offer | Yes | No | No | Partly |
| Native cuts for Meta and TikTok, not a repurposed template | Yes | No | No | No |
| Ranks variants against real Meta/TikTok performance | Yes | Partly | Yes | No |
| Auto-kills underperforming variants automatically | Yes | No | No | No |
| Reporting synced directly to ad spend | Yes | No | Partly | No |
| Starts at $49/mo on variants, not per seat | Yes | No | No | Partly |
Comparison reflects reelwave’s product positioning as of 2026 and is intended as a general guide, not a feature audit of third-party products.
Hook Studio · live demo
Write the first three seconds.
The hook decides whether anyone stops scrolling. Describe your product and offer and our scriptwriting engine returns three ad openings you can shoot today.
0/600 characters
Pricing
Plans built to find your winners.
Every plan generates native Meta + TikTok variants and ranks them by real performance. Unused variants roll over for a full billing cycle. Cancel whenever — there is no annual lock-in.
Starter
For a single brand testing its first offers.
$49/month
25 variants / month
- 1 brand
- Native Meta + TikTok exports
- Winner ranking
- 9:16 vertical exports
Most popular
Growth
For marketers scaling what already works.
$99/month
100 variants / month
- 5 brands
- Native Meta + TikTok exports
- Winner ranking
- Auto-kill of underperformers
- Performance reporting synced to ad spend
Scale
For agencies and teams running multiple client accounts.
$249/month
300 variants / month
- 20 brands
- Auto-kill of underperformers
- Performance reporting synced to ad spend
- API access
- Multi-seat teams
- Client workspaces
Prices in USD. Plans and variant allowances are indicative for the beta and may change before general release.
Early feedback
What beta marketers tell us.
Placeholder quotes from fictional brands while the private beta runs.
“We used to guess which angle would work and burn budget finding out. Now reelwave kills the losers before they cost us anything.”
“Twenty variants from one brief, ranked against our actual Meta numbers by day three. That's the whole workflow now.”
“Five brands, one dashboard, one ranking system. Our agency finally stopped shipping ad creative by gut feel.”
FAQ
Questions, answered.
Still unsure whether it fits your brand? Join the waitlist and we’ll walk you through a batch of variants built from your own product.
Do I need any editing or ad experience?
None. Describe your product and offer; reelwave scripts, shoots and ranks the variants. If you want to intervene, you can swap a clip or rewrite a line — but you never have to.
What exactly is a variant?
One variant is one finished, native video ad ready to run on Meta or TikTok — its own hook, script and cut. Your plan's monthly allowance is the number of new variants generated.
Why performance creative and not just a video editor?
Because winning ads aren't about slicker editing — they're about testing more angles faster and cutting the ones that don't convert. That's the whole product: generate, rank, kill, repeat.
How is this different from Motion, Foreplay or AdCreative.ai?
Those tools help you organise or spot-check creative you already made. reelwave generates the variants, connects to your ad accounts to rank them by real performance, and kills the losers automatically — no manual reporting required.
Can I use my own footage or brand assets?
Yes. Upload your product shots or brand assets alongside your brief and reelwave will use them as hero clips inside the generated variants.
When does the beta open?
We are onboarding brands in small batches. Join the waitlist and we will reach out with an invite and onboarding slot — no card required to try it.
Stop guessing which ad wins.
Join the waitlist for early access. We onboard a handful of marketers each week and generate your first batch of variants with you, free.